Solar For America (SFA) is an educational organization committed to promoting the use of solar power in the United States by informing consumers about the benefits of a sun powered nation. We believe that solar power can offer America a technologically viable, cost efficient and long-term alternative to current energy sources which are becoming increasingly scarce and costly. Solar power, in addition to being ecologically sustainable, also has the potential to provide positive return on investment, and can contribute to America’s economy by creating new, high-growth business opportunities.
Through our educational initiatives SFA hopes to foster intelligent dialogue that can bridge the divides and dispel the misunderstandings that have prevented solar power from being recognized as America’s most promising option for a brighter future.
SFA is a 501(c)3 non-profit organization, and all donations are tax deductible.
Unlike other alternative energy advocacy organizations, SFA’s goal is not to influence policy or secure funding for research and development. Our approach, rather, is to change perception through education. Solar technology already has the ability and flexibility to become America’s premier source of energy and spur a new industrial revolution, but has failed to rise to its potential due to a ubiquitous lack of information that exists in the marketplace. SFA aims to tackle this obstacle and grow demand for solar solutions by educating consumers and investors on the merits of solar power, focusing on economic arguments and emerging innovations that make solar an increasingly appealing option for America’s energy economy.
SFA is run by its Board of Directors: three young entrepreneurs who firmly believe in the promise of solar technology and the need for the industry to grow organically, expanding and evolving as the result of increasing demand rather than increasing subsidization.
Remington Tonar, Executive Director
Remington holds an MA from Loyola University-Chicago, where he studied ecologically conscious consumerism. He earned his BA from Marquette University in Theology and Political Economy, and is pursuing an MS in Corporate Communication at New York University. He is interested in the interplay between branding, behavior, and sustainability and is co-founder of Culture Concepts, a cultural branding consultancy. He has worked in NPO management, B2C and B2B marketing, and political communication. He is a registered Republican, avid investor, and urban culture addict.
Kevin DeBoer, Director of Operations
Kevin holds an engineering degree from the Milwaukee School of Engineering, and an additional Bachelor’s degree in Communications and Sociology from the University of Wisconsin-LaCrosse. His professional pursuits focus on solar technology, environmentally sustainable building practices, and the integration of green and cleantech technologies into residential and commercial design and architecture; he is a member of the USGBC and ASHRAE. Kevin is a carpentry hobbyist, a passionate outdoorsman, wildlife photographer, and relentless traveler.
John Foley, Director of Finance
John holds an MA from Loyola University-Chicago, where he investigated the financial prospects of ethical business practices. He is currently pursuing an MBA at Ohio State University’s Fisher College of Business. He is especially interested in the economic conditions necessary for the solar industry to become independent of government subsidies, as well as the promising changes solar holds for American industry. John has worked for several investment firms of varying sizes, is a prolific reader, considers himself a Libertarian, and rides his bicycle whenever possible.